Wouter Durville worked as a manager and consultant at Bains & Company and Heineken until 2009. On his business trips he was confronted with the distressing difference between the poor and the wealthy. He quit his job and founded ONEforONE. Durville: ,,We sell three products: water bottles. green energy and health insurrance. You buy one of these products for yourself and you give the same product to someone in a developing country."